What does sales need from marketing?

What does sales need from marketing?

What does sales need from marketing? What does marketing need from sales? The sales and marketing within a company must work closely together. They both have the same function for the company; getting new business. In many companies, the collaboration between...
7 pitfalls when measuring marketing results

7 pitfalls when measuring marketing results

To measure is to know. This motto applies to almost everything and certainly also to marketing results. Measuring results is not only important to determine the ROI of your campaigns, you can also use the results to improve future campaigns. Even more important than...
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