{"id":21,"date":"2026-09-29T12:53:04","date_gmt":"2026-09-29T12:53:04","guid":{"rendered":"https:\/\/skondras.host\/?page_id=21"},"modified":"2026-09-29T12:53:04","modified_gmt":"2026-09-29T12:53:04","slug":"b2b-afspraken","status":"publish","type":"page","link":"https:\/\/skondras.com\/en\/b2b-afspraken\/","title":{"rendered":"B2B appointments"},"content":{"rendered":"
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\n \t\t\t\n\t\tHome\n\t<\/a><\/span>\n\t\t\t\t\t

\/ B2B appointment setting<\/p>\n\t\t\n<\/div>\n\t\t\t

Appointments with decision-makers in your target market, without your sales team having to make the calls<\/h1>\n\t\t\t\t\t

New customers come from conversations with the right people, not from lists. You get appointments with decision-makers who have a clear need, and your sales team spends its time on what it does best: selling.<\/p>\n\t\t\t\t\t\n\tBook an introductory meeting\n<\/a>\n\t\t\n<\/div>\n

\n \t\t\tWHAT YOU CAN EXPECT<\/span>\n\t\t
\n \t\t\t90%<\/span>\n\t\t\t\t\tof scheduled appointments take place. We call the other 10% back and reschedule them.<\/span>\n\t\t\n<\/div>\n
\n \t\t\t3 a day<\/span>\n\t\t\t\t\taverage number of appointments per business developer<\/span>\n\t\t\n<\/div>\n
\n \t\t\t3 weeks<\/span>\n\t\t\t\t\tfrom proposal approval to live campaign<\/span>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n
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What one campaign gives you<\/h2>\n\t\t
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\n \t\t\t01<\/span>\n\t\t\t\t\t

Appointments in the short term<\/h3>\n\t\t\t\t\t

You only receive appointments that meet four criteria:<\/p>\n\t\t

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\u2713<\/p>\n\t\t\t\t\t

a decision-maker or influencer on the line<\/p>\n\t\t\n<\/div>\n

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\u2713<\/p>\n\t\t\t\t\t

the company fits your target market<\/p>\n\t\t\n<\/div>\n

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\u2713<\/p>\n\t\t\t\t\t

the company fits your target market<\/p>\n\t\t\n<\/div>\n

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\u2713<\/p>\n\t\t\t\t\t

realistic timing<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

\n \t\t\t02<\/span>\n\t\t\t\t\t

A pipeline for the months ahead<\/h3>\n\t\t\t\t\t

Not every company is ready for a conversation today. You know exactly which companies to approach again, when and why. That is how you build a predictable pipeline.<\/p>\n\t\t\n<\/div>\n

\n \t\t\t03<\/span>\n\t\t\t\t\t

Market intelligence<\/h3>\n\t\t\t\t\t

You learn why companies don't want an appointment: an existing contract, a satisfied supplier, no budget, other priorities or objections to your proposition. You see which objections keep coming up and can sharpen your sales pitch accordingly.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n

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Why the phone and not digital<\/h2>\n\t\t
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\n \n<\/div>\n\t\t\t

EMAIL, LINKEDIN AND ADS<\/p>\n\t\t\t\t\t

TELEPHONE PROSPECTING<\/p>\n\t\t\n<\/div>\n

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Reaching decision-makers<\/p>\n\t\t\t\t\t

Low: messages are filtered out or ignored<\/p>\n\t\t\t\t\t

You speak to the decision-maker directly<\/p>\n\t\t\n<\/div>\n

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Qualification<\/p>\n\t\t\t\t\t

A click or reply, without context<\/p>\n\t\t\t\t\t

Need, timing and role tested in the conversation<\/p>\n\t\t\n<\/div>\n

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If there is no interest<\/p>\n\t\t\t\t\t

You hear nothing<\/p>\n\t\t\t\t\t

You know the reason, the current supplier and when to call back<\/p>\n\t\t\n<\/div>\n

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Speed<\/p>\n\t\t\t\t\t

Weeks to months<\/p>\n\t\t\t\t\t

Live within 3 weeks of proposal approval<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n

\n
\n \t\t\tYOUR BUSINESS DEVELOPERS<\/span>\n\t\t
\n
\n \t\t\t39<\/span>\n\t\t\t\t\taverage age<\/span>\n\t\t\n<\/div>\n
\n \t\t\t100%<\/span>\n\t\t\t\t\temployed by Skondras<\/span>\n\t\t\n<\/div>\n
\n \t\t\tC-level<\/span>\n\t\t\t\t\tdaily conversation partner<\/span>\n\t\t\n<\/div>\n
\n \t\t\t10<\/span>\n\t\t\t\t\tcountries, in your prospect's language<\/span>\n\t\t\n<\/div>\n\n<\/div>\n\t\t\t

Commercial professionals with experience across a range of sectors. No students, no freelancers.<\/p>\n\t\t\n<\/div>\n

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Who calls on your behalf<\/h2>\n\t\t\t\t\t

Business developers with an average age of 39 and a commercial background across a range of sectors. They speak to C-level executives every day and are employed by Skondras, not freelancers. Before the campaign starts, they are fully briefed on your proposition.<\/p>\n\t\t

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\n \t\t\tAI role-play beforehand<\/span>\n\t\t\t\t\tCalls and objections are rehearsed before the start.<\/span>\n\t\t\n<\/div>\n
\n \t\t\tFeedback on every call<\/span>\n\t\t\t\t\tOn content and sentiment, so quality improves every week.<\/span>\n\t\t\n<\/div>\n
\n \t\t\tAutomatic summary<\/span>\n\t\t\t\t\tThe key points of every call are logged immediately.<\/span>\n\t\t\n<\/div>\n
\n \t\t\tReliable reporting<\/span>\n\t\t\t\t\tComplete and accurate, with no manual work.<\/span>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n
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What you receive every week<\/h2>\n\t\t\t\t\t

Not just figures, but also what happens in the conversations. Reporting is tailored to your organisation.<\/p>\n\t\t

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\u2713<\/p>\n\t\t\t\t\t

Companies, decision-makers and influencers spoken to<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

\u2713<\/p>\n\t\t\t\t\t

Scheduled appointments, with context for each one<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

\u2713<\/p>\n\t\t\t\t\t

Who to approach again, when and why<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

\u2713<\/p>\n\t\t\t\t\t

Who is not interested, and why<\/p>\n\t\t\n<\/div>\n

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\u2713<\/p>\n\t\t\t\t\t

Recurring questions, objections and trends, with suggestions for improvement<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

\u2713<\/p>\n\t\t\t\t\t

The agreed KPIs set against actual performance<\/p>\n\t\t\n<\/div>\n

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\u2713<\/p>\n\t\t\t\t\t

A database of relevant contacts that you own<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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\n \t\t\tWeekly report<\/span>\n\t\t\t\t\tFictitious example<\/span>\n\t\t\n<\/div>\n
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\n \t\t\t12<\/span>\n\t\t\t\t\tappointments<\/span>\n\t\t\n<\/div>\n
\n \t\t\t58<\/span>\n\t\t\t\t\tdecision-makers reached<\/span>\n\t\t\n<\/div>\n
\n \t\t\t27<\/span>\n\t\t\t\t\tcall-backs scheduled<\/span>\n\t\t\n<\/div>\n\n<\/div>\n
\n \t\t\tReasons for no appointment<\/span>\n\t\t
\n \t\t\tExisting contract<\/span>\n\t\t
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\n \n<\/div>\n\n<\/div>\n\n<\/div>\n
\n \t\t\tNo budget<\/span>\n\t\t
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\n \n<\/div>\n\n<\/div>\n\n<\/div>\n
\n \t\t\tOther priorities<\/span>\n\t\t
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\n \n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t\t

Suggested improvement:<\/strong> many prospects have an existing contract. Ask for the end date and schedule the call-back three months before it.<\/p>\n\t\t\t\t\tFictitious example of the layout. Your report shows the figures from your own campaign.<\/span>\n\t\t\n<\/div>\n\n<\/section>\n

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Client results<\/h2>\n\t\t\t\t\tView all case studies<\/span>\n\t\t\n<\/div>\n
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\n \t\t\tHP \u00b7 IT \u00b7 NETHERLANDS<\/span>\n\t\t\t\t\t1 lead per 3 hours of calling<\/span>\n\t\t\t\t\tOn average one fully qualified lead, with decision-maker, need, budget and timing confirmed.<\/span>\n\t\t\n<\/div>\n
\n \t\t\tCRESTRON \u00b7 BENELUX<\/span>\n\t\t\t\t\t1,500 leads followed up<\/span>\n\t\t\t\t\tin a single campaign, when the in-house sales team could not keep up.<\/span>\n\t\t\n<\/div>\n
\n \t\t\t

\u201cFor us, the added value lies in the steady flow of appointments Skondras books for our sales team.\u201d<\/p>\n\t\t

\n \t\t\tJudah van Wees<\/span>\n\t\t\t\t\tField Marketing Manager Benelux, Barracuda<\/span>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n \t\t\tExperience in your sector<\/span>\n\t\t
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\n \t\t\t70+<\/span>\n\t\t\t\t\tsoftware companies<\/span>\n\t\t\n<\/div>\n
\n \t\t\t30+<\/span>\n\t\t\t\t\tindustrial companies<\/span>\n\t\t\n<\/div>\n
\n \t\t\t25+<\/span>\n\t\t\t\t\tenergy companies<\/span>\n\t\t\n<\/div>\n
\n \t\t\t25+<\/span>\n\t\t\t\t\tautomotive and leasing<\/span>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n
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Why Skondras and not another agency<\/h2>\n\t\t
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\n \t\t\tExperience on the phone<\/span>\n\t\t\t\t\tBusiness developers with an average age of 39. A CFO or IT director would rather talk to a peer.<\/span>\n\t\t\n<\/div>\n
\n \t\t\tMore than appointments<\/span>\n\t\t\t\t\tAlso a pipeline for the months ahead and the reasons why companies say no.<\/span>\n\t\t\n<\/div>\n
\n \t\t\tAI on every call<\/span>\n\t\t\t\t\tEvery call analysed for content and sentiment, so quality improves every week.<\/span>\n\t\t\n<\/div>\n
\n \t\t\tNo lock-in<\/span>\n\t\t\t\t\tPilots from 10 calling days, no minimum term, and the database is yours.<\/span>\n\t\t\n<\/div>\n
\n \t\t\tAll of Europe, one partner<\/span>\n\t\t\t\t\tCampaigns in 10 countries, in your prospect's language.<\/span>\n\t\t\n<\/div>\n
\n \t\t\t25 years' experience<\/span>\n\t\t\t\t\tMore than 11,000 projects in more than 50 sectors.<\/span>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n
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A good fit if you<\/h3>\n\t\t
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\u2713<\/p>\n\t\t\t\t\t

want to reach business customers with a service that needs a conversation<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

\u2713<\/p>\n\t\t\t\t\t

know who the decision-makers are, or want to identify them together<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

\u2713<\/p>\n\t\t\t\t\t

have a sales team that can follow up appointments<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

\n \t\t\t

Less suitable if you<\/h3>\n\t\t
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\n \t\t\t

\u00d7<\/p>\n\t\t\t\t\t

want to reach consumers<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

\u00d7<\/p>\n\t\t\t\t\t

sell a product that is bought online without a conversation<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

\u00d7<\/p>\n\t\t\t\t\t

do not yet have the capacity to follow up appointments<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n

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Are there appointments to be won in your target market?<\/h2>\n\t\t\t\t\t

A one-hour introductory meeting gives you an honest answer. You then receive a proposal for a pilot of 10 calling days or more.<\/p>\n\t\t\n<\/div>\n\t\t\t\n\tBook an introductory meeting\n<\/a>\n\t\t\n<\/section>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Home \/ B2B appointment setting Afspraken met beslissers in uw doelgroep, zonder dat uw sales team zelf hoeft te bellen Nieuwe klanten ontstaan niet uit lijsten, maar uit gesprekken met de juiste mensen. U krijgt afspraken met beslissers die een concrete behoefte hebben, en uw sales team besteedt zijn tijd aan wat het best kan: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/skondras.com\/en\/wp-json\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skondras.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/skondras.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/skondras.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skondras.com\/en\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":0,"href":"https:\/\/skondras.com\/en\/wp-json\/wp\/v2\/pages\/21\/revisions"}],"wp:attachment":[{"href":"https:\/\/skondras.com\/en\/wp-json\/wp\/v2\/media?parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}