{"id":3902,"date":"2026-10-20T15:03:18","date_gmt":"2026-10-20T15:03:18","guid":{"rendered":"https:\/\/skondras.host\/?page_id=3902"},"modified":"2026-10-26T14:52:43","modified_gmt":"2026-10-26T14:52:43","slug":"blogs","status":"publish","type":"page","link":"https:\/\/skondras.com\/en\/blogs\/","title":{"rendered":"Blogs"},"content":{"rendered":"
\n\t\t\t\t
\n
\n
\n \t\t\t

INSIGHTS FROM THE FIELD<\/p>\n\t\t\t\t\t

Knowledge Base<\/h1>\n\t\t\t\t\t

Ideas and insights on B2B sales, customer engagement, and growth. Rooted in real-world experience, to help you take your next step.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

\n
\n \t\t\t

The latest insights<\/h2>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tWhat does sales need from marketing?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

The sales and marketing departments within a company must work very closely together. They ultimately have the same function for the company: bringing in new orders. In many companies, the collaboration between marketing and sales is not optimal. Sales calls potential customers too early, causing them to drop out. Or marketing provides<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t23 March 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tFive indicators when measuring an online marketing campaign\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

To determine the success of your online marketing campaigns, it is good to measure the results. Measuring your results provides various important insights that can further help your company. What is the ROI of your marketing campaign? Which parts of the marketing campaign worked well and which did not?<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t23 March 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tFrom spreadsheet management to intuitive\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

Yesterday I was with a client who told me that he and his team were spending 60% of their time on administration. Administration in the sense of updating a list and reporting to \u201cabove\u201d about how sales had performed over the past period. Sales wasn\u2019t \u2018doing well\u2019 and the turnover was slowly declining.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t23 March 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tPractical tips for success with Account Based Marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

The hype of 2016 in B2B marketing is certainly Account Based Marketing (ABM). Of course, it is true that many B2B companies have been applying ABM to some extent or other for years, at least ostensibly, because there are indeed differences. 2017 promises to be an interesting year for ABM. Everyone is talking about<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t23 March 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tThe effective sales organization: that's how top players do it!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

For about 20 years now, I have been involved in sales and sales management. And until very recently, I thought I knew quite a lot about it. Dangerous kind of arrogance, because you never learn; I know that you should always present yourself as an eternal student and be modest about what you know.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t23 March 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tIs sales declining due to robotization and artificial intelligence?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

The developments in artificial intelligence (AI), or machine learning and robotics, are happening at a rapid pace. Machines are becoming increasingly efficient and cheaper, and human workers are becoming increasingly irrelevant. Factory workers were already replaced by robots years ago. But that\u2019s not all. We hold our breath when we think<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t23 March 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t
<\/div>\n\t\t\t\t