Willem Plandsoen was involved in shaping the campaign from Skondras as Senior Consultant. “Together with Bever Innovations, we defined clear objectives. Every project and every market is different, but our starting point is always to formulate realistic objectives that we as an organization support. For this we use specific market data, knowledge of the target group and the local market. The starting point was to achieve fifteen well-qualified appointments for the Bever Innovations sales team, in a short campaign period.”
“Skondras advised us on the messaging and contact strategy, obviously based on our briefing. In that, Skondras really thinks with you.”
Result: overscore of 30%!
The target of fifteen qualified appointments was eventually more than achieved, with an overscore of 30%. “The leads are really perfect within the target audience,” said Blom. “The story we worked out with Skondras resonates extremely well. We notice that there is real enthusiasm for our proposition. Currently we are in full follow-up, and the conversations we are having are very good. So we are very pleased with the results of this campaign and the collaboration with Skondras in it.”
