How much business activity are we missing out on and ..

How much business activity are we missing out on and ..

…in which segments can we still grow? Growth is important for any business. Depending on the phase in which the company finds itself, the sales costs and efforts will be larger or smaller. The pressure to realise more sales or increased business potential is...
Offering strong products is not enough to be successful

Offering strong products is not enough to be successful

Companies see sales as part of their core business. Skondras agrees that it is, but the reality is often different. Despite their good intentions, most companies are still working on improving and delivering products or services. They are not focusing on their sales....
What does sales need from marketing?

What does sales need from marketing?

What does sales need from marketing? What does marketing need from sales? The sales and marketing within a company must work closely together. They both have the same function for the company; getting new business. In many companies, the collaboration between...
7 pitfalls when measuring marketing results

7 pitfalls when measuring marketing results

To measure is to know. This motto applies to almost everything and certainly also to marketing results. Measuring results is not only important to determine the ROI of your campaigns, you can also use the results to improve future campaigns. Even more important than...