Knowledge Base

The sales and marketing departments within a company must work very closely together. They ultimately have the same function for the company: bringing in new orders. In many companies, the collaboration between marketing and sales is not optimal. Sales calls potential customers too early, causing them to drop out. Or marketing provides

To determine the success of your online marketing campaigns, it is good to measure the results. Measuring your results provides various important insights that can further help your company. What is the ROI of your marketing campaign? Which parts of the marketing campaign worked well and which did not?

Yesterday I was with a client who told me that he and his team were spending 60% of their time on administration. Administration in the sense of updating a list and reporting to “above” about how sales had performed over the past period. Sales wasn’t ‘doing well’ and the turnover was slowly declining.

The hype of 2016 in B2B marketing is certainly Account Based Marketing (ABM). Of course, it is true that many B2B companies have been applying ABM to some extent or other for years, at least ostensibly, because there are indeed differences. 2017 promises to be an interesting year for ABM. Everyone is talking about

For about 20 years now, I have been involved in sales and sales management. And until very recently, I thought I knew quite a lot about it. Dangerous kind of arrogance, because you never learn; I know that you should always present yourself as an eternal student and be modest about what you know.

The developments in artificial intelligence (AI), or machine learning and robotics, are happening at a rapid pace. Machines are becoming increasingly efficient and cheaper, and human workers are becoming increasingly irrelevant. Factory workers were already replaced by robots years ago. But that’s not all. We hold our breath when we think