Customer Profile

  • Challenge: New business appointments for sales.
  • Result: 31.5% conversion from cold lead to sales appointment.
  • Industry: Logistics.
  • Company Size: 1-5 employees.
  • Location: Netherlands.

How DR Logistics gets to the table with potential customers

Collaborating with Skondras provides DR Logistics with a well-filled agenda of sales appointments.

“Skondras ensures that my schedule is filled with sales appointments. They do this in a pleasant and professional manner that aligns with the image we want to project as an organization.”

The Challenge: Getting in Front of Potential Customers

Get DR Logistics at the table with a potential customer, and they are convinced of their story. “But time and attention for opening doors is not my personal strength. Skondras ensures that my schedule is filled with sales appointments. They do this in a pleasant and professional manner that aligns with the image we want to project as an organization.”

The Dilemma: Insourcing or Outsourcing

Attracting a dedicated business development manager was seen as a challenge by Jill. “It takes a lot of time to find someone, and then you have to hope that it works out as you envisioned. Moreover, you need to train and guide someone, and we lack the time for that. In the end, I decided that it was more attractive to work with a professional company that knows what they are doing. Skondras was recommended to me by a contact, so I decided to check out their website.”

“Initially, I feared that Skondras mainly worked for large corporations.” However, after an exploratory conversation, it quickly became clear that there was a good match with what DR Logistics needed. “I spoke with several other companies, but with Skondras, I felt the energy we want to convey to our customers. I later heard this reflected in the sales conversations I had; people mentioned how pleasant their first introduction to our organization was. This confirmed the good feeling I had about Skondras.”

Lead Generation via Two Tracks

The onboarding with Skondras followed a structured process: briefing, deepening, and approach. For DR Logistics, a pilot was started with a two-track policy: Cold acquisition based on Skondras’ own segmentation and data Following up with organizations that visit the DR Logistics website (LeadInfo data) Both tracks proved to be very successful. With a conversion rate of 31.5% from cold lead to appointment, the agenda of the DR Logistics team was well filled. “Skondras knows exactly which questions to ask to determine if a customer is potentially interesting. This prevents them from wasting our time or the prospect’s time.”

From Lead to Appointment

Appointments were directly scheduled in the calendars; depending on the location of the prospect, either via Teams or face-to-face. “Thanks to the detailed conversation reports, we went into the appointments well-prepared. Skondras knows exactly which questions to ask to determine if a customer is potentially interesting. This prevents them from wasting our time or the prospect’s time.”

Qualification is Key

After a short pilot of 5 weeks, the first new customers were already signed up. For Jill, choosing a long-term collaboration with Skondras was obvious. “We don’t recoup the investment with the first signature, but as a customer does more shipments with us, the relationship becomes increasingly profitable. That is why qualification at the front end is so important. Skondras does this very professionally. But above all, they know how to connect with our target audience in a pleasant way. The energy we exude is reflected in Skondras. They have become an extension of our organization.”

Advice for Others?

“Outsourcing cold calling saves you a lot of time. Just have a conversation with Skondras. My experience? Nothing but positivity!” Do you want to know how Skondras can help your organization achieve its sales goals? Contact us for a no-obligation brainstorming session.

About DR Logistics

DR Logistics is an independent logistics service provider. With their door-to-door solutions, they relieve SMEs of any possible logistics challenge, saving their clients time, money, and frustration. With a small team of logistics experts, DR Logistics operates worldwide from the Netherlands. At the head of DR Logistics is founder Jill van Berkel, an energetic and driven entrepreneur. Together with her team, she is committed to providing personal service to every organization that does not consider import and export as their core business. “Once customers have worked with us, they always come back,” says Jill.