In recent years, Datapas grew mainly through word-of-mouth and its own network. However, the need arose to expand into the broader market. The company faced the choice of setting up its own sales team for cold acquisition or hiring an external party. In the participation council of his children’s school, the director of Datapas met the director of Skondras. After several exploratory conversations, it was decided to entrust market approach to Skondras.
“The commitment and enthusiasm of the agent carrying out the campaign give our prospects an excellent first impression of Datapas.”
School Boards in Secondary Education
The approach of the campaign was to contact the boards of larger educational institutions in the regions around Haarlem and to assess whether there was a need and interest in Cockpit, Datapas’ software package for the planning and control cycle. The goal was to generate appointments with interested boards so that Datapas employees could then provide a product presentation and possibly start an implementation process. Datapas compiled the address database itself based on the list of educational institutions published by the Education Executive Agency (DUO) of the Ministry of Education. The company selected mainly larger school boards in secondary education. “The commitment and enthusiasm of the agent carrying out the campaign give our prospects an excellent first impression of Datapas,” is how Datapas describes the collaboration.
