Klantprofiel

  • Uitdaging: Sales capaciteit voor buitenlandse expansie
  • Branche: E-bikes
  • Bedrijfsgrootte: 10 miljoen
  • Locatie: Internationaal

Skondras as QWIC’s extended sales team: a great success

Skondras works as an extended sales team for QWIC. Read how the collaboration came about and how they ensure success together.

Close Collaboration

The collaboration between Skondras and QWIC goes much deeper than just providing sales capacity. The employees who call on behalf of QWIC not only need to speak the same language literally but also figuratively. “They need to be able to discuss various technical aspects of the product with bicycle dealers. To ensure this, all Skondras employees are carefully trained. You need to have basic knowledge of bicycles because you always get detailed questions. You need to answer them enthusiastically and credibly.”

“What I really appreciate in the collaboration are the monthly reports and the contact about them with the team lead.”

Professionalization

Due to the enormous growth of QWIC, it was necessary to elevate acquisition to a higher level. With Skondras, QWIC made a professionalization leap. This close collaboration was also evident here: using QWIC’s experience in the Dutch market, they came up with the perfect call script. Add to that the software and trained personnel from Skondras, and you have a convincing call campaign. “To log everything properly, we turned to Skondras. What I really appreciate in the collaboration are the monthly reports and the contact about them with the team lead.”

Enthusiasm Sells

To make the line between Skondras and QWIC as thin as possible, there is a real QWIC bike in the Skondras office. This way, the employees know which product they are trying to sell and it helps them convey the message better.

“If you are enthusiastic, you are more successful, and the more you score, the more eager you are for the next conversation. We try to help that along.” Additionally, there are information booklets ready, and new employees receive training. “We also ask Skondras to keep the sales agents as consistent as possible, even if someone is on vacation.”

Complete Funnel

Completely cold calling does not happen. QWIC has carefully set up the funnel with Skondras. “All bicycle dealers receive a brochure from QWIC. Around this, they receive mailings or a card, and calls are made based on one of these previous contact moments.”

Skondras follows up on all marketing qualified leads provided by QWIC. “Skondras handles the prospecting and identifies opportunities. All sales qualified leads are forwarded to QWIC. About 10% of everyone called leads to an appointment. One in four of those becomes a customer.”

“It is nice that if there is anything, I can call Stijn. With this personal approach, they are very flexible.”

Personal Approach

The strength of Skondras lies in the personal approach. For example, Germans work on the QWIC Germany project, and West Flemish people work for West Flanders. “It is very good that for the countries you are active in, you really have the right people employed. In addition, Stijn [from Skondras] and I have good contact. It is nice that if there is anything, I can call Stijn. With this personal approach, they are very flexible.”

Advice for Others?

“My advice to others is to try it yourself first. This way, you experience what you ask of people when you outsource it. If you start working with Skondras, make sure you literally know what it is like. Ensure that you, regardless of your position, know what the role entails by experiencing it yourself. Then you can better ask for what you want and assess the offers correctly.”

Do you want to know how Skondras can help your organization achieve its sales goals? Contact us for a no-obligation brainstorming session.

About QWIC

QWIC offers a full-fledged alternative to cars and public transport. They uniquely and sustainably address the increasing need for mobility in our society. QWIC is committed to a car-free future with innovative design and bikes with character.

The success of QWIC in the European market is evident from the fact that they grew from six employees to 180 in a few years. Dirk-Jan Hilboesen grew along with the company and now heads sales and marketing.

In the Netherlands, Germany, and Belgium, QWIC bikes are sold through local bike dealers. QWIC finds it important to approach the bike dealers personally: by addressing them in their own language. QWIC handles Dutch prospecting themselves, but they outsource the foreign expansion in the Belgian and German markets to Skondras.