Customer Profile

  • Challenge: Generating sales qualified leads from new business and increasing brand awareness among the target audience
  • Result: Long-term customer relationships with a high CLV
  • Industry: Advisory & Accountancy
  • Company Size: 250 employees within BDO Digital
  • Location: Netherlands, various cities

How BDO Digital is growing thanks to Skondras

BDO Digital entered into a partnership with Skondras to generate a constant flow of sales qualified leads. Additionally, it is Skondras’ task to increase brand awareness of the BDO Digital label among the target audience. Both tasks have been achieved with great success. The customer lifetime value of the clients that Skondras delivers results in long-term customer relationships for BDO. Read more about how BDO Digital grows with Skondras.

 

“They are often customers who continue to generate revenue in the long term.”

Very Positive Business Case

“We have a very pleasant collaboration with Skondras,” says Jeroen Veldhuis, senior manager of BDO Digital. “They think along with you and truly deliver a positive business case. Skondras knows how to focus on the target audience to get to the right people at the table.”

The collaboration’s great success is evident from the fact that the leads from Skondras also result in cross- and upsells in the long term. “They are often customers who continue to generate revenue in the long term. I can see what the average return of our customers was and what it is now. The business case is positive, and that is why we are going to intensify the collaboration with Skondras.”

The partnership did not happen overnight. The call script is fine-tuned based on what Skondras learns from the conversations combined with feedback from BDO Digital. With a number of fixed agents, Skondras works as an extended sales team for BDO Digital. “It requires some investment to be able to discuss the topic in-depth. Skondras effectively bridges the gap between the abstraction of robotics, cybersecurity, and data with the qualification questions in the call script.”

How Does Skondras Fit Your Growth Ambitions?

“Skondras has helped us well in targeting new audiences. They know how to focus the database. This way, you don’t just shoot at everything that moves, but you work strategically by first conducting target group research.” BDO Digital’s ambition is certainly not lacking. “There are many different use cases to think of in various markets. We are also going to collaborate more with BDO Digital in other countries, and in the long term, we could potentially use Skondras to discover international clients and new markets.” “Skondras has helped us well in targeting new audiences.”

About BDO Digital

BDO Digital is a part of BDO. While BDO is mainly known in the market as an accountancy firm, BDO is expanding its service portfolio in the field of digital transformation through BDO Digital. As a senior manager, Jeroen Veldhuis leads a team of driven consultants. With a solid dose of strategy, data, and the use of RPA (Robotic Process Automation), Veldhuis’s team increases their clients’ efficiency, making them more competitive in the market. This applies to both profit and non-profit organizations in various sectors.