Sales as a Service: Should You Really Outsource Sales?

While sales outsourcing is not a new concept, many companies are unaware of how exactly partnering with a sales service company might benefit their business. Whether you have a small, medium, or large company, a long-term partnership and sales outsourcing can increase efficiency, help you expand into new markets, and provide in-depth knowledge to support strategic development in your sales operations.

Getting into a strategic partnership with a sales outsourcing company can provide some amazing benefits to help initiate growth, however, there are a few important things to consider. Here are some of the reasons why sales outsourcing might be a good choice for you, and also some tips on how to make sure you’re getting the most out of this partnership.

Expansion into New Markets

The goal is growth, and sales outsourcing can be pivotal in promoting your company’s expansion into new markets. The right sales outsourcing company can provide you with an in-depth strategic analysis of sales data and market information to help your expansion, whether it be internationally or within new sectors. You’ll be able to draw upon the existing networks of your sales company, and can also use their expertise in messaging, positioning, and branding to most appropriately target these new markets.

Technology and Resource Expertise

When hiring a company for sales outsourcing, it’s important to take into account the capacity-building aspect that this will provide for your company. Drawing on the expertise of a dedicated sales outsourcing company will support your internal resource development, and also help make sure your internal sales team are staying up to date with cutting edge technology and market expertise. This type of knowledge sharing is crucial for internal growth, and one of the best ways to promote your own sales capacity development is working with sector experts.

Save Time in Lead Generation

Perhaps one of the most time consuming and tedious parts of sales involves lead generation. Whether it’s strategic cold calling or chasing down market intel, you need staff who are dedicated to generating quality leads on a large scale and on a continual basis. Outsourcing this part of your sales can be an amazing way to save huge amounts of time for your internal sales team. With the right sales outsourcing partnership, you will be able to draw on experienced sales agents who have done the work to develop an in-depth knowledge of your product and can call on their skills and experience to help accelerate your lead generation.

Greater Hiring Flexibility

Outsourcing sales can also be a huge benefit in terms of providing greater flexibility around salesforce staffing. While having your own internal sales talent is a huge plus, there are several reasons why you might need to temporarily increase your capacity. For example, perhaps your new product launch might overburden your current sales team and you need some temporary support. Or maybe you need to temporarily increase capacity to offset rapid company growth and help smooth internal transitions. Whatever the reason, having the flexibility to bring on a short-term contract-based sales force of dedicated professionals from a company that will support in the education and knowledge building capacity can provide an incredible amount of flexibility in your sales department.

Improve Overall Sales Strategy

Another incredible benefit when it comes to outsourcing sales is that your partner company will also be able to provide strategic support to enhance your overall sales strategy. Through drawing on these sales consulting services, you’ll be able to enhance your efficiency from the ground up with tactical analysis to achieve overall productivity. Through consulting with a sales outsourcing company, you can translate big picture strategy into day-to-day operations, and work with experts to enhance your company’s sales efficiency.

Tips for Getting the Most out of Sales Outsourcing

There are inevitably a few challenges that can arise when outsourcing sales with a partner company. The first that is often mentioned is that there are some unique difficulties when it comes to working with a remote sales team as opposed to one that is operating from the same office. Luckily, however, there are a number of different CRM tools to help support you with remote monitoring. Additionally, in our ever more present digital era, remote team management is a highly valuable skill that can open many new doors in terms of company expansion, so this might be just the pilot project your company needs to develop its distanced work strategies!

Another concern that is often raised is that it can be challenging managing how your outsourced salesforce interacts with clients. To mitigate this, it’s important to do your research. Find out your sales for service company policies around developing in-depth product knowledge, general market knowledge, and training and education of sales talent. Make sure they are investing in their talent so that you can be certain you are partnering with knowledgeable industry professionals who can represent your product in the best way possible.

Finally, it’s important to make sure your company partnership has clear expectations and goals which are outlined and mutually agreed upon. Remember, this is a partnership, and in order to get the best deliverables, you will need to have dedicated staff available to support knowledge building and regular communication with your outsourced sales team. With the right company, outsourcing can help your sales skyrocket and give you massive increases in your return on investment.

Skondras Has Your Sales Solution

If you’re looking for efficient and reliable sales outsourcing provided by staff with in-depth market knowledge, then you should absolutely consider getting in touch with Skondras. At Skondras, our mission is to grow sales while simultaneously minimizing stress for our customers and building flexible sales capacity. We provide wraparound sales outsourcing support, including consulting services, sales contact and support, and talent recruitment. With our expertly trained and knowledgeable staff, watch your sales grow and let us support you in your market expansion. Contact Skondras today and brainstorm with one of our experts to see what services we offer are right for your company.

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